The Activation Squad

Ivy League talent, in your business.

Talent you cannot access through any other channel in Australia, working on your problems, under senior direction, for days not weeks.

Build lead

Lawson Banks

Yale University, Class of 2029 / Men's Heavyweight Crew

Lawson leads the build on every engagement and recruits the Squad directly from the Yale student community. Every member is personally vetted by Lawson and approved by Wayne before joining a client. Lawson owns the Sprint Playbook, the AI tooling stack and the prompt libraries.

Who they are

Yale and Ivy League undergraduates
Fewer than 4% global applicant admission rate
Computer science, economics, maths, data science, cognitive science
AI-native, they grew up building with these tools
Not available to hire in Australia at any price

The honest comparison

Big 4 consulting, and the Activation Squad.

	Big 4 / major consulting	Full Measure Activation Squad
Cost	Premium day rates	A fraction, for stronger talent
Talent calibre	Graduate programme, variable	Ivy League, top 4% globally
AI nativity	Trained on the job	Built with it for years
Time to mobilise	Two to four weeks	Days
Senior oversight	Partner visible, rarely present	Wayne, daily and accountable

The model

Two layers. One accountable line.

Wayne opens the door and holds the relationship, the board credibility and the senior direction. The Squad is the delivery engine. The two are inseparable by design. Wayne without the Squad is a solo practice with a ceiling. The Squad without Wayne is capable talent without senior direction.

Ivy League talent you cannot access any other way in Australia, pointed at one of your problems.

The Activation Squad

Put them to work

Start with a single problem.

Book the Art of the Possible Session and watch the Squad build against your own business, live.

Start a conversation →See who we are