The Activation Squad

Ivy League talent. In your business.

Talent you cannot access through any other channel in Australia, working on your problems, under senior direction, for days not weeks.

Squad Lead

Lawson Banks

Yale University, Class of 2029 · Men's Heavyweight Crew

Lawson leads Squad recruitment from the Yale student community. Every member is personally vetted by Lawson and approved by Wayne before joining a client engagement. Lawson owns the Sprint Playbook, the AI tooling stack, and the prompt engineering libraries. On every engagement, he is the on-ground execution lead.

Who they are
  • Yale and Ivy League undergraduates
  • Fewer than 4% global applicant admission rate
  • Computer science, economics, maths, data science, cognitive science
  • AI-native. They grew up building with these tools
  • Not available to hire in Australia at any price
The honest comparison

Big 4 consulting, and the Activation Squad.

Big 4 / major consultingFull Measure Activation Squad
Day rate$2,500 to $4,000$800 to $1,200
Talent calibreGraduate programme, variableIvy League, top 4% globally
AI nativityTrained on the jobBuilt with it for years
Time to mobiliseTwo to four weeksDays
Senior oversightPartner visible, rarely presentWayne, daily and accountable
The model

Two layers. One accountable line.

Wayne opens the door and holds the relationship, the board credibility, and the senior direction. The Squad is the delivery engine. The two are inseparable by design. Wayne without the Squad is a solo advisory practice with a ceiling. The Squad without Wayne is capable talent without senior direction.

Ivy League talent you cannot access any other way in Australia, pointed at one of your problems.

The Activation Squad
Put them to work

Start with a single problem.

Book the Art of the Possible Session and watch the Squad build against your own business, live.